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Market research
Customers, competitors and where you can win.
A Product Marketer makes sure the right people understand why your product matters. They research the market, shape your message, plan the launch and give your sales and marketing teams the story and materials to win customers.
The author wrote the book. The publicist decides who it is for, what the cover says, where it is reviewed and how the launch is timed, so the right readers hear about it.
Who the product is for and why they should choose you.
Messages, channels and timing for each new release.
Early case studies and results that win the next customers.
If two or more of these sound familiar, add this role to your Product team.
Customers, competitors and where you can win.
The value proposition and the words everyone uses.
Go to market plans for the product and each major feature.
Case studies, demos and materials for your sales team.
Volunteers give up to three hours a day, Monday to Friday, over three months or more. Daily and weekly updates keep you informed, and rapid feedback from you in the first two weeks makes the biggest difference.
Interviews you and a few customers, reviews competitors and shares a first draft of your positioning.
Agreed messaging, an updated product page and a launch plan.
A launch delivered or ready, early case studies captured and materials your sales team uses.
You do not need to be an expert to recruit well. Use these questions at interview and listen for the signs below.
Turns vision into a plan. A road map of what gets built first, next and later, and why.
Read the guide →Makes it easy to use. Flows that customers understand without instructions.
Read the guide →Captures what users need. Interviews and research, not assumptions.
Read the guide →Create your company account, list an Opportunity with the matching template and start meeting Volunteers this week.